We like to see strategy as crafting a story of your success and determining clear actionable steps to help you get there. It involves a lot of sitting down and honest conversations in brand sprints ( fancy name for structured brainstorming sessions).
The most successful companies don’t sell products. They sell an emotion. It is at this point that we figure out what that emotion is and how we should be selling it.
We will collaborate to discover your unique advantage, the market you are playing in, and what your competition looks like. Our goal is to help you understand the people who love you (a better name for customers) and why they should pay attention to you.
When we do, we hash out how you should look (design), sound (tone), and feel (identity). This single-story must be consistent across all the touchpoints it is experienced( web, social media, offline ads e.t.c)